{"id":5042,"date":"2025-01-10T12:01:23","date_gmt":"2025-01-10T11:01:23","guid":{"rendered":"https:\/\/www.visitvarmland.com\/corporate\/?post_type=news&#038;p=5042"},"modified":"2025-01-15T14:23:48","modified_gmt":"2025-01-15T13:23:48","slug":"resultat-utvardering-nationella-cykelleder-sasongen-2024","status":"publish","type":"news","link":"https:\/\/www.visitvarmland.com\/corporate\/nyheter\/resultat-utvardering-nationella-cykelleder-sasongen-2024\/","title":{"rendered":"Resultat utv\u00e4rdering nationella cykelleder s\u00e4songen 2024"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"217\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2024\/09\/image-2-1024x217.png\" alt=\"\" class=\"wp-image-4677\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2024\/09\/image-2-1024x217.png 1024w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2024\/09\/image-2-300x64.png 300w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2024\/09\/image-2-768x163.png 768w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2024\/09\/image-2-1536x326.png 1536w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2024\/09\/image-2-2048x434.png 2048w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2024\/09\/image-2-150x32.png 150w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2024\/09\/image-2-600x127.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Under h\u00f6sten 2024 har vi genomf\u00f6rt en utv\u00e4rdering av s\u00e4songen 2024 med f\u00f6retag som bedriver verksamhet i anslutning till nationella och regionala cykelleder i V\u00e4rmland. Det \u00e4r en viktig del i att jobba med uppf\u00f6ljning och m\u00e4tning av m\u00f6jliga effekter infrastrukturen genererar. Utv\u00e4rderingen syftade p\u00e5 att unders\u00f6ka huruvida entrepren\u00f6rer ser en nytta och effekt p\u00e5 sin verksamhet som kommer fr\u00e5n ledinfrastrukturen. En viktig del \u00e4r kunna m\u00e4ta skillnader och f\u00f6r\u00e4ndringar \u00f6ver tid och om n\u00e4ringen ser positivt p\u00e5 fortsatt utveckling av cykelturism i omr\u00e5det.<\/p>\n\n\n\n<div class=\"wp-block-atheme-component-action-button atheme-wrapper--action-button-single\"><a href=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2025\/01\/Utvardering-sasongen-2024-Foretagsenkat.docx\" target=\"_blank\" class=\"a-action a-action--download\" rel=\"noopener\"><span>L\u00e4s hela resultatet h\u00e4r (PDF)<\/span><\/a><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2021\/12\/Visit-Varmland-Cykel-Borgvik-KartKoll-03-1024x683.jpg\" alt=\"\" class=\"wp-image-1285\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2021\/12\/Visit-Varmland-Cykel-Borgvik-KartKoll-03-1024x683.jpg 1024w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2021\/12\/Visit-Varmland-Cykel-Borgvik-KartKoll-03-300x200.jpg 300w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2021\/12\/Visit-Varmland-Cykel-Borgvik-KartKoll-03-768x512.jpg 768w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2021\/12\/Visit-Varmland-Cykel-Borgvik-KartKoll-03-150x100.jpg 150w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2021\/12\/Visit-Varmland-Cykel-Borgvik-KartKoll-03-600x400.jpg 600w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2021\/12\/Visit-Varmland-Cykel-Borgvik-KartKoll-03.jpg 1134w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tre slutsatser fr\u00e5n enk\u00e4ten <\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"> <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-normal-font-size\"><strong><\/strong><strong>\u00d6kning av antalet cykelturister 2024<\/strong><br>En majorittet av f\u00f6retagen s\u00e4ger att de ser en \u00f6kning av antalet cykelturister under 2024, vilket kan tyda p\u00e5 att ledinfrastrukturen och marknadsf\u00f6ringen kring denna har gett viss effekt.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"206\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2025\/01\/Bild1.png\" alt=\"\" class=\"wp-image-5043\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/01\/Bild1.png 466w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/01\/Bild1-300x133.png 300w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/01\/Bild1-150x66.png 150w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure>\n\n\n\n<p><em>Diagramet visar svaren f\u00f6r fr\u00e5gan \u201dser ni n\u00e5gon f\u00f6r\u00e4ndring av antalet cyklister i\u00e5r?\u201d.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-normal-font-size\"><strong><\/strong><strong>F\u00f6retagen vill satsa vidare p\u00e5 cykelturister<\/strong><br>En majoriet av f\u00f6retagen svarar att de vill satsa vidare p\u00e5 cykelturister som m\u00e5lgrupp som en m\u00e5lgrupp f\u00f6r verksamheten. De har sett en \u00f6kning av cyklister i sin verksamhet och 38% svara att cykelturisterna redan idag har bidragit till en \u00f6kad oms\u00e4ttning verksamheten som helhet. Detta kan vara anledningar till att de nu ser positivt p\u00e5 att satsa mot denna m\u00e5lgrupp.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"186\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2025\/01\/Bild2.png\" alt=\"\" class=\"wp-image-5044\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/01\/Bild2.png 429w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/01\/Bild2-300x130.png 300w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/01\/Bild2-150x65.png 150w\" sizes=\"auto, (max-width: 429px) 100vw, 429px\" \/><\/figure>\n\n\n\n<p class=\"has-normal-font-size\"><em>Diagrammet visar svaren f\u00f6r fr\u00e5gan \u201dAvser du satsa vidare p\u00e5 cykelturister?\u201d.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-normal-font-size\"><strong>Internationella cykelturister bidrar till s\u00e4songsf\u00f6rl\u00e4ngning<\/strong><br>72% av f\u00f6retagen svarar att de \u00e4r som flest svenska g\u00e4ster under juli. Internationella g\u00e4ster \u00e4r mer utspridda \u00f6ver hela s\u00e4songen. Internationella cykelturister \u00e4r intresserade av att bes\u00f6ka omr\u00e5det under andra tider \u00e4n svenska g\u00e4ster och d\u00e4rf\u00f6r kan vara en del i att arbete med s\u00e4songsf\u00f6rl\u00e4ngning.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"239\" height=\"230\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2025\/01\/Bild4-internationella-2.png\" alt=\"\" class=\"wp-image-5055\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/01\/Bild4-internationella-2.png 239w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/01\/Bild4-internationella-2-150x144.png 150w\" sizes=\"auto, (max-width: 239px) 100vw, 239px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"242\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2025\/01\/Bild5-nationellt-1.png\" alt=\"\" class=\"wp-image-5056\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/01\/Bild5-nationellt-1.png 247w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/01\/Bild5-nationellt-1-150x147.png 150w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><em>Figuren till v\u00e4nster visar n\u00e4r f\u00f6retagen har som flest <strong>internationella<\/strong> cyklister. Figuren till h\u00f6ger visar n\u00e4r f\u00f6retagen<\/em> <em>har som flest nationella cyklister<\/em><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2025\/01\/Tommie_S_Ohlson_Visit_Varmland_Arkivbild-33-kopia-1024x683.jpg\" alt=\"\" class=\"wp-image-5004\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/01\/Tommie_S_Ohlson_Visit_Varmland_Arkivbild-33-kopia-1024x683.jpg 1024w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/01\/Tommie_S_Ohlson_Visit_Varmland_Arkivbild-33-kopia-300x200.jpg 300w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/01\/Tommie_S_Ohlson_Visit_Varmland_Arkivbild-33-kopia-768x512.jpg 768w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/01\/Tommie_S_Ohlson_Visit_Varmland_Arkivbild-33-kopia-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-atheme-component-action-button atheme-wrapper--action-button-single\"><a href=\"https:\/\/www.visitvarmland.com\/corporate\/projekt\/cross-border-biking\/\" target=\"_self\" class=\"a-action a-action--arrow\" rel=\"noopener\"><span>L\u00e4s mer om projektet Cross Border Biking<\/span><\/a><\/div>\n","protected":false},"author":407,"featured_media":0,"template":"","class_list":["post-5042","news","type-news","status-publish","hentry"],"acf":[],"lang":"sv","translations":{"sv":5042},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/news\/5042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/users\/407"}],"wp:attachment":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/media?parent=5042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}