{"id":4961,"date":"2025-01-07T11:12:19","date_gmt":"2025-01-07T10:12:19","guid":{"rendered":"https:\/\/www.visitvarmland.com\/corporate\/?page_id=4961"},"modified":"2026-06-03T08:28:54","modified_gmt":"2026-06-03T06:28:54","slug":"affarsutvecklingsstegen-steg-1","status":"publish","type":"page","link":"https:\/\/www.visitvarmland.com\/corporate\/vart-erbjudande\/affarsutvecklingsstegen\/affarsutvecklingsstegen-steg-1\/","title":{"rendered":"Aff\u00e4rsutvecklingsstegen \u2013 Steg 1"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>I Aff\u00e4rsutvecklingsstegen<\/strong> \u2013 <strong>Steg 1 definieras de n\u00f6dv\u00e4ndiga punkterna f\u00f6r att vara i det f\u00f6rsta steget av aff\u00e4rsutvecklingsprocessen. I stegen framg\u00e5r ocks\u00e5 vilka st\u00f6d, verktyg och resurser Visit V\u00e4rmland erbjuder en organisation som vill g\u00f6ra en f\u00f6rflyttning i sitt marknads- och utvecklingsarbete. I huvudsak g\u00e4ller sj\u00e4lvstudier, med tillhandah\u00e5llet material, f\u00f6r att uppn\u00e5 steg ett.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.1 H\u00e5llbarhet \u2013 checklista V\u00e4rmlandsv\u00e4gen<\/h2>\n\n\n\n<p>Organisationen ska genomf\u00f6ra sj\u00e4lvstudier och fylla i checklistan &#8221;V\u00e4rmlandsv\u00e4gen&#8221;.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Erbjudande:<\/h4>\n\n\n\n<p>Visit V\u00e4rmland tillhandah\u00e5ller checklistan <a href=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2026\/06\/Varmlandsvagen-2026.pdf\" data-type=\"link\" data-id=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2026\/06\/Varmlandsvagen-2026.pdf\">&#8221;V\u00e4rmlandsv\u00e4gen&#8221;<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.2 Gott v\u00e4rdskap<\/h2>\n\n\n\n<p>Organisationen f\u00f6rv\u00e4ntas ha god k\u00e4nnedom om sitt n\u00e4romr\u00e5de och kunna ge bes\u00f6karen tips och f\u00f6rslag p\u00e5 aktiviteter som f\u00f6rb\u00e4ttrar helhetsupplevelsen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Erbjudande:<\/h4>\n\n\n\n<p>Den officiella v\u00e4rml\u00e4ndska bes\u00f6kssidan, <a href=\"http:\/\/visitvarmland.com\">visitvarmland.com<\/a>, anv\u00e4nds som ett verktyg f\u00f6r att l\u00e4ra k\u00e4nna sitt omr\u00e5de och \u00f6ka kunskapen om n\u00e4romr\u00e5det.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2025\/03\/1-low-1024x683.jpg\" alt=\"\" class=\"wp-image-5304\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/03\/1-low-1024x683.jpg 1024w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/03\/1-low-300x200.jpg 300w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/03\/1-low-768x512.jpg 768w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/03\/1-low-1536x1024.jpg 1536w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/03\/1-low-2048x1366.jpg 2048w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/03\/1-low-150x100.jpg 150w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/03\/1-low-600x400.jpg 600w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/03\/1-low-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.3 Service och bem\u00f6tande<\/h2>\n\n\n\n<p>Organisationen ska leverera god service genom ett personligt och varmt v\u00e4lkomnande, vilket skapar relationer och uppmuntrar till \u00e5terbes\u00f6k.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Erbjudande:<\/h4>\n\n\n\n<p>Visit V\u00e4rmland erbjuder h\u00e4nvisningar till relevant utbildningsmaterial f\u00f6r att f\u00f6rb\u00e4ttra service och bem\u00f6tande. Till exempel videon <strong>V\u00e4rdskap i fokus: s\u00e5 g\u00f6r du g\u00e4sternas upplevelse \u00e4nnu b\u00e4ttre<\/strong>. Nedanf\u00f6r filmen hittar du \u00e4ven Checklista f\u00f6r att g\u00f6ra varje bes\u00f6k unikt samt Nycklar till ett varmt och professionellt g\u00e4stbem\u00f6tande.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"V\u00e4rdskap i fokus: s\u00e5 g\u00f6r du g\u00e4sternas upplevelse \u00e4nnu b\u00e4ttre\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/l4gpYx_8Ems?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-atheme-component-action-button atheme-wrapper--action-button-single\"><a href=\"https:\/\/www.visitvarmland.com\/wp-content\/uploads\/2025\/03\/Bilaga-2.-Checklista-vardskap-ny.pdf\" target=\"_blank\" class=\"a-action a-action--download\" rel=\"noopener\"><span>Checklista f\u00f6r att g\u00f6ra varje bes\u00f6k unikt<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-atheme-component-action-button atheme-wrapper--action-button-single\"><a href=\"https:\/\/www.visitvarmland.com\/wp-content\/uploads\/2025\/03\/Bilaga-1.-Nycklar-vardskap.pdf\" target=\"_blank\" class=\"a-action a-action--download\" rel=\"noopener\"><span>Nycklar till ett varmt och professionellt g\u00e4stbem\u00f6tande<\/span><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.4 N\u00e4rvaro p\u00e5 relevanta digitala plattformar<\/h2>\n\n\n\n<p>Organisationen ska vara n\u00e4rvarande p\u00e5 plattformar som \u00e4r relevanta f\u00f6r verksamheten och m\u00e5lgruppen, s\u00e5som Facebook, Instagram eller Google Business.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Erbjudande:<\/h4>\n\n\n\n<p>Visit V\u00e4rmland erbjuder information och material om de plattformar som kan vara aktuella f\u00f6r din organisation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Anv\u00e4ndbara l\u00e4nkar<\/strong><\/h4>\n\n\n\n<p>\u2022 <a href=\"https:\/\/fjallbyran.se\/blogg\/google-my-business-steg-for-steg\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business \u2013 Steg f\u00f6r steg<\/a><br>\u2022 <a href=\"https:\/\/professionals.visitstockholm.com\/sv\/omstallning-stockholm\/digitalisering\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digitalisering i Stockholm \u2013 Resurser och v\u00e4gledning<\/a><br>\u2022 <a href=\"https:\/\/www.facebook.com\/business\/tools\/meta-business-suite\/help\" target=\"_blank\" rel=\"noreferrer noopener\">Meta Business Suite \u2013 Hj\u00e4lp och verktyg<\/a><br>\u2022 <a href=\"https:\/\/corporate.visitsweden.com\/kunskap\/kanaler\/digitala-kanaler\/omdomessidor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Om dom\u00e4nsidor \u2013 Digitala kanaler fr\u00e5n Visit Sweden<\/a><br>\u2022 <a href=\"https:\/\/corporate.visitsweden.com\/kunskap\/kanaler\/digitala-kanaler\/att-synas-online\/lyckas-med-seo-genom-ratt-sokord\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lyckas med SEO genom att synas med r\u00e4tt s\u00f6kord \u2013 Digitala kanaler fr\u00e5n Visit Sweden<\/a><br>\u2022 <a href=\"https:\/\/corporate.visitsweden.com\/kunskap\/kanaler\/digitala-kanaler\/planering-och-bokning\/digitala-kanaler-och-plattformar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digitala kanaler och plattformar \u2013 Planering och bokning fr\u00e5n Visit Sweden<\/a><br>\u2022 <a href=\"https:\/\/corporate.visitsweden.com\/kunskap\/kanaler\/digitala-kanaler\/sociala-medier-och-inspiration\/content-sociala-medier\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content p\u00e5 sociala medier \u2013 Inspiration och tips fr\u00e5n Visit Sweden<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.5 Kommunicera aktuell information p\u00e5 samtliga aktiva plattformar<\/h2>\n\n\n\n<p>Organisationen ska s\u00e4kerst\u00e4lla att all aktuell information, t.ex. \u00f6ppettider och kontaktuppgifter, \u00e4r uppdaterad p\u00e5 alla relevanta plattformar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Erbjudande:<\/h4>\n\n\n\n<p>Visit V\u00e4rmland erbjuder st\u00f6d och h\u00e4nvisningar till informationsmaterial f\u00f6r att s\u00e4kerst\u00e4lla en enhetlig kommunikation p\u00e5 alla plattformar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Anv\u00e4ndbara l\u00e4nkar<\/strong>:<\/h4>\n\n\n\n<p>\u2022  <a href=\"https:\/\/fjallbyran.se\/blogg\/google-my-business-steg-for-steg\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business \u2013 Steg f\u00f6r steg<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-atheme-component-action-button atheme-wrapper--action-button-single\"><a href=\"https:\/\/www.visitvarmland.com\/corporate\/vart-erbjudande\/affarsutvecklingsstegen\/affarsutvecklingsstegen-steg-2\/\" target=\"_self\" class=\"a-action a-action--arrow\" rel=\"noopener\"><span>Till Aff\u00e4rsutvecklingsstegen \u2013 Steg 2<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-atheme-component-action-button atheme-wrapper--action-button-single\"><a href=\"https:\/\/www.visitvarmland.com\/corporate\/vart-erbjudande\/affarsutvecklingsstegen\/\" target=\"_self\" class=\"a-action a-action--arrow\" rel=\"noopener\"><span>Till Aff\u00e4rsutvecklingsstegen \u2013 Startsida<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I Aff\u00e4rsutvecklingsstegen \u2013 Steg 1 definieras de n\u00f6dv\u00e4ndiga punkterna f\u00f6r att vara i det f\u00f6rsta steget av aff\u00e4rsutvecklingsprocessen. I stegen framg\u00e5r ocks\u00e5 vilka st\u00f6d, verktyg och resurser Visit V\u00e4rmland erbjuder en organisation som vill g\u00f6ra en f\u00f6rflyttning i sitt marknads- och utvecklingsarbete. I huvudsak g\u00e4ller sj\u00e4lvstudier, med tillhandah\u00e5llet material, f\u00f6r att uppn\u00e5 steg ett. 1.1 [&hellip;]<\/p>\n","protected":false},"author":383,"featured_media":4947,"parent":4955,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4961","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"lang":"sv","translations":{"sv":4961},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/pages\/4961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/users\/383"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/comments?post=4961"}],"version-history":[{"count":9,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/pages\/4961\/revisions"}],"predecessor-version":[{"id":7287,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/pages\/4961\/revisions\/7287"}],"up":[{"embeddable":true,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/pages\/4955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/media\/4947"}],"wp:attachment":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/media?parent=4961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}