{"id":6952,"date":"2026-01-30T13:18:02","date_gmt":"2026-01-30T12:18:02","guid":{"rendered":"https:\/\/www.visitvarmland.com\/corporate\/?page_id=6952"},"modified":"2026-05-26T17:00:41","modified_gmt":"2026-05-26T15:00:41","slug":"marknadsplan-2026","status":"publish","type":"page","link":"https:\/\/www.visitvarmland.com\/corporate\/marknad-och-kommunikation\/vara-marknadsplaner\/marknadsplan-2026\/","title":{"rendered":"Marknadsplan 2026"},"content":{"rendered":"\n<div class=\"wp-block-atheme-component-action-button atheme-wrapper--action-button-single\"><a href=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2026\/04\/Marknadsplan-2026.pdf\" target=\"_blank\" class=\"a-action a-action--download\" rel=\"noopener\"><span>Visit V\u00e4rmlands marknadsplan 2026<\/span><\/a><\/div>\n\n\n\n<p>H\u00e4r hittar du Visit V\u00e4rmlands marknadsplan f\u00f6r 2026 och resultat fr\u00e5n v\u00e5ra olika kampanjer och marknadsinsatser. Vi fyller l\u00f6pande p\u00e5 mer med inneh\u00e5ll och resultat.<\/p>\n\n\n\n<p><strong>Vill du veta mer om n\u00e5gon s\u00e4rskild kampanj eller samarbeta med oss? Mejla oss p\u00e5 <a href=\"mailto:marknad@visitvarmland.com\">marknad@visitvarmland.com<\/a>.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-atheme-component-action-button atheme-wrapper--action-button-single\"><a href=\"https:\/\/www.visitvarmland.com\/corporate\/marknad-och-kommunikation\/vara-marknadsplaner\/\" target=\"_self\" class=\"a-action a-action--arrow\" rel=\"noopener\"><span>Se tidigare marknadsplaner<\/span><\/a><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">Genomf\u00f6rda och sammanst\u00e4llda aktiviteter<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00e4rml\u00e4ndskt fika: en videosatsning i sociala medier <\/h2>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>L\u00e4s mer<\/summary>\n<p>Under&nbsp;p\u00e5sken 2026 (2\u20138&nbsp;april)&nbsp;marknadsf\u00f6rde vi en video som producerats i&nbsp;M.A.T.-projektet. I videon lyfts&nbsp;fika fr\u00e5n olika delar av V\u00e4rmland och dessa testas med Johan \u00d6stling som tidigare bland annat programlett Hela Sverige Bakar.&nbsp;Vi producerade tv\u00e5 videor d\u00e4r vi i v\u00e5r sociala medier-serie Knacka en v\u00e4rml\u00e4nning p\u00e5 axeln testade sju sorters fika fr\u00e5n V\u00e4rmland.&nbsp;Del ett av dessa tv\u00e5 videor gjorde vi sedan till en annons&nbsp;som gick p\u00e5 Facebook och&nbsp;Instagram. Kampanjens m\u00e5lgrupp var kvinnor&nbsp;25\u201364&nbsp;\u00e5r&nbsp;med geografisk hemvist i V\u00e4rmland, \u00d6rebro, Sk\u00f6vde, Mariestad och \u00c5m\u00e5l.&nbsp;<\/p>\n\n\n\n<p>B\u00e5de den sponsrade och den organiska videon sampublicerades med Johan \u00d6stling p\u00e5 hans&nbsp;Instagram-konto.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Budget<\/strong><\/h3>\n\n\n\n<p>20 000 SEK delat p\u00e5 videon p\u00e5 Instagram och Facebook, men med en prioritering av Instagram-annonsen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Videorna<\/strong>&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/reel\/DWltdJjjra6\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/reel\/DWltdJjjra6\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noreferrer noopener\">H\u00e4r&nbsp;\u00e4r&nbsp;Instagram-videon<\/a>&nbsp;(\u00f6ppnas i en ny flik)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/share\/r\/1NkLeVXngr\/\" data-type=\"link\" data-id=\"https:\/\/www.facebook.com\/share\/r\/1NkLeVXngr\/\" target=\"_blank\" rel=\"noreferrer noopener\">H\u00e4r&nbsp;\u00e4r Facebook-videon<\/a>&nbsp;(\u00f6ppnas i en ny flik)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.tiktok.com\/@visitvarmland\/video\/7623797602395458838?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7620355578922583574\" data-type=\"link\" data-id=\"https:\/\/www.tiktok.com\/@visitvarmland\/video\/7623797602395458838?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7620355578922583574\" target=\"_blank\" rel=\"noreferrer noopener\">H\u00e4r \u00e4r Tiktok-videon (publicerades organiskt)<\/a> (\u00f6ppnas i en ny flik) <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Resultat<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Videorna har setts av m\u00e5nga personer och haft en stor exponering!&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u00e5&nbsp;Instagram&nbsp;har videorna sammanlagt 212 000 visningar (176 000 f\u00f6r video 1, 36 000 f\u00f6r video 2)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u00e5 Facebook har videorna sammanlagt 158 000 visningar (121 000 visningar f\u00f6r video 1, och 37 000 f\u00f6r video 2).&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u00e5&nbsp;Tiktok&nbsp;har videorna sammanlagt 36 000 visningar (7 000 visningar f\u00f6r video 1, 29 400 visningar f\u00f6r video 2).&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Videorna har genererat 189 nya f\u00f6ljare p\u00e5 Facebook, 235 nya f\u00f6ljare p\u00e5 Instagram och 90 nya f\u00f6ljare p\u00e5 Tiktok.&nbsp;<\/p>\n\n\n\n<p>Kampanjen var lyckad med ett stort intresse f\u00f6r inneh\u00e5llet, vilket det h\u00f6ga antalet visningar visar.&nbsp;Framf\u00f6rallt har v\u00e4ldigt m\u00e5nga kommenterat videorna, sparat dem&nbsp;och delat dem vidare!&nbsp;Vi har sett en \u00f6kning av f\u00f6ljare b\u00e5de n\u00e4r annonserna var aktiva och \u00e4ven nu efter\u00e5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Uppm\u00e4rksammat i media<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Dessutom har kampanjen uppm\u00e4rksammats i media. Reportage om videon har publicerats i:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.fryksdalsbygden.se\/2026\/04\/09\/johan-ostlings-fikatips-en-speciell-kaka-fran-sunne-riktigt-gott-35a88\/\" data-type=\"link\" data-id=\"https:\/\/www.fryksdalsbygden.se\/2026\/04\/09\/johan-ostlings-fikatips-en-speciell-kaka-fran-sunne-riktigt-gott-35a88\/\" target=\"_blank\" rel=\"noreferrer noopener\">Frykdalsbygden<\/a>&nbsp;(l\u00e4nk \u00f6ppnas i ny flik)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.filipstadstidning.se\/2026\/04\/11\/johan-ostlings-fikatips-en-notig-bakelse-fran-filipstad-vard-en-resa-35e58\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.filipstadstidning.se\/2026\/04\/11\/johan-ostlings-fikatips-en-notig-bakelse-fran-filipstad-vard-en-resa-35e58\/\" rel=\"noreferrer noopener\">Filipstads Tidning<\/a>&nbsp;(l\u00e4nk \u00f6ppnas i ny flik)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.nkp.se\/2026\/04\/10\/artisans-kardemummabulle-hyllas-som-en-av-varmlands-basta-fikaupplevelse-2e71e\/\" data-type=\"link\" data-id=\"https:\/\/www.nkp.se\/2026\/04\/10\/artisans-kardemummabulle-hyllas-som-en-av-varmlands-basta-fikaupplevelse-2e71e\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kristinehamnsposten<\/a> (l\u00e4nk \u00f6ppnas i ny flik)<\/li>\n\n\n\n<li>Tidningen Br\u00f6d (l\u00e4nk kommer)<\/li>\n<\/ul>\n<\/details>\n\n\n\n<h2 class=\"wp-block-heading\">Knacka en v\u00e4rml\u00e4nning p\u00e5 axeln: Unionsleden (sammanst\u00e4llning kommer)<\/h2>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>L\u00e4s mer<\/summary>\n<p>Sammanst\u00e4llning kommer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Budget<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Video<\/strong>n<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Resultat<\/strong>\u00a0<\/h3>\n\n\n\n<p><\/p>\n<\/details>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e4r hittar du Visit V\u00e4rmlands marknadsplan f\u00f6r 2026 och resultat fr\u00e5n v\u00e5ra olika kampanjer och marknadsinsatser. Vi fyller l\u00f6pande p\u00e5 mer med inneh\u00e5ll och resultat. Vill du veta mer om n\u00e5gon s\u00e4rskild kampanj eller samarbeta med oss? Mejla oss p\u00e5 marknad@visitvarmland.com. Genomf\u00f6rda och sammanst\u00e4llda aktiviteter V\u00e4rml\u00e4ndskt fika: en videosatsning i sociala medier Knacka en v\u00e4rml\u00e4nning [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":7033,"parent":5757,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6952","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"lang":"sv","translations":{"sv":6952},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/pages\/6952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/users\/410"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/comments?post=6952"}],"version-history":[{"count":10,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/pages\/6952\/revisions"}],"predecessor-version":[{"id":7284,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/pages\/6952\/revisions\/7284"}],"up":[{"embeddable":true,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/pages\/5757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/media\/7033"}],"wp:attachment":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/media?parent=6952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}