{"id":2452,"date":"2022-10-17T14:23:33","date_gmt":"2022-10-17T12:23:33","guid":{"rendered":"https:\/\/www.visitvarmland.com\/corporate\/?post_type=project&#038;p=2452"},"modified":"2025-04-17T11:54:43","modified_gmt":"2025-04-17T09:54:43","slug":"varmlandska-smaker-utveckling-av-maltidsupplevelser","status":"publish","type":"project","link":"https:\/\/www.visitvarmland.com\/corporate\/projekt\/varmlandska-smaker-utveckling-av-maltidsupplevelser\/","title":{"rendered":"V\u00e4rml\u00e4ndska smaker &#8211; utveckling av m\u00e5ltidsupplevelser"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Projektets \u00f6vergripande m\u00e5l<\/h2>\n\n\n\n<p>Det \u00f6vergripande m\u00e5let \u00e4r att det efter projektets slut finns fler v\u00e4rml\u00e4ndska m\u00e5ltidsupplevelser bokningsbara f\u00f6r bes\u00f6kare till V\u00e4rmland samt att det efter projektet finns fler reseanledningar med mat och m\u00e5ltid som incitament f\u00f6r resan. Vi str\u00e4var efter att arbeta mot detta med ett h\u00e5llbart f\u00f6rh\u00e5llningss\u00e4tt f\u00f6r att bidra till den nationella strategin f\u00f6r h\u00e5llbar turism och v\u00e4xande bes\u00f6ksn\u00e4rings vision att Sverige ska vara v\u00e4rldens mest h\u00e5llbara och attraktiva resm\u00e5l. Detta inneb\u00e4r att vi kommer att arbeta med Agenda 2030-m\u00e5len i \u00e5tanke och fokusera p\u00e5 att st\u00e4rka redan existerande resurser s\u00e5v\u00e4l som f\u00f6retag som v\u00e4rdes\u00e4tter s\u00e4songsbetonade och regionala produkter. <\/p>\n\n\n\n<p>Vi ser detta projekt som en katalysator f\u00f6r att st\u00e4rka V\u00e4rmlands position som en attraktiv och h\u00e5llbar destination och som en m\u00f6jlighet att anv\u00e4nda matupplevelser som ett s\u00e4tt att f\u00f6rl\u00e4nga turists\u00e4songerna. F\u00f6r att uppn\u00e5 detta har vi satt upp tre delm\u00e5l, som \u00e4r i linje med specifika aktiviteter:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Projektets tre delm\u00e5l<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Matresor i V\u00e4rmland:<\/strong> Bokningsbara matupplevelser har skapats som attraherar svenska och internationella bes\u00f6kare. H\u00e4r planeras \u00e4ven samverkan med Dalarna och \u00d6rebro d\u00e4r vi ser stora m\u00f6jligheter att arrangera resor \u00e4ven \u00f6ver regionala gr\u00e4nsen.<\/li>\n\n\n\n<li><strong>Fr\u00e5n matfestival till reseanledning:<\/strong> M\u00e5ls\u00e4ttningen \u00e4r att f\u00f6rl\u00e4nga sommars\u00e4songen och skapa en reseanledning med mat som fokus under september m\u00e5nad. Det f\u00f6rverkligas genom att samordna evenemang och m\u00e5ltidsupplevelser vilka gemensamt skapar nya intressanta reseanledningar till V\u00e4rmland. M\u00e5ls\u00e4ttningen \u00e4r ocks\u00e5 att arbeta genom hela akt\u00f6rsledet och ge en samlad bild av den n\u00e4rproducerade maten men med ett bes\u00f6karperspektiv f\u00f6r att \u00f6ka bes\u00f6ksn\u00e4ringen kring n\u00e4rproducerad mat.<\/li>\n\n\n\n<li><strong>Fr\u00e5n livsmedelsprodukt till matupplevelse:<\/strong> V\u00e4rml\u00e4ndska smaker och m\u00e5ltidsupplevelser har tagits fram f\u00f6r att \u00f6ka m\u00e5ltidturismen till V\u00e4rmland. Vi kommer att titta p\u00e5 hur vi nyttjar att V\u00e4rmlands stora variation av v\u00e4xtzoner f\u00f6r att skapa f\u00f6ruts\u00e4ttningar f\u00f6r bra autentiska m\u00e5ltidsupplevelser \u00e5ret runt. Detta genom att anv\u00e4nda r\u00e5varor i upplevelser eller m\u00e5ltider.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e5lgrupp<\/h2>\n\n\n\n<p>Den prim\u00e4ra m\u00e5lgruppen \u00e4r sm\u00e5 och medelstora bes\u00f6ksn\u00e4ringsf\u00f6retag, lokala matentrepren\u00f6rer samt f\u00f6retag inom livsmedelsf\u00f6r\u00e4dling i V\u00e4rmland. Ut\u00f6ver det, \u00e4r den sekund\u00e4ra m\u00e5lgruppen bes\u00f6kare och slutkonsumenter. Att skapa en meningsfull relation mellan dessa tv\u00e5 m\u00e5lgrupper \u00e4r naturligtvis en del av projektets m\u00e5l.<br><\/p>\n\n\n\n<p>Projekt\u00e4gare \u00e4r Visit V\u00e4rmland och vi kommer att anv\u00e4nda oss av <a href=\"https:\/\/www.nifa.se\/om-nifa\/\" data-type=\"URL\" data-id=\"https:\/\/www.nifa.se\/om-nifa\/\" target=\"_blank\" rel=\"noopener\">Nifa<\/a> som expertkompetens. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"691\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2023\/02\/Folderbild-VS-1024x691.jpg\" alt=\"\" class=\"wp-image-2893\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/02\/Folderbild-VS-1024x691.jpg 1024w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/02\/Folderbild-VS-300x203.jpg 300w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/02\/Folderbild-VS-768x519.jpg 768w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/02\/Folderbild-VS-1536x1037.jpg 1536w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/02\/Folderbild-VS-2048x1383.jpg 2048w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/02\/Folderbild-VS-18x12.jpg 18w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/02\/Folderbild-VS-150x101.jpg 150w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/02\/Folderbild-VS-600x405.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-atheme-component-action-button atheme-wrapper--action-button-single\"><a href=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2022\/10\/Folder-SP-Va\u0308rmla\u0308ndska-smaker-A6-1.pdf\" target=\"_blank\" class=\"a-action a-action--download\" rel=\"noopener\"><span>Ladda ned folder<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Verktygsl\u00e5da f\u00f6r m\u00e5ltidsupplevelser <\/h2>\n\n\n\n<p>I v\u00e5r verktygsl\u00e5da har vi samlat material som kan hj\u00e4lpa dig som f\u00f6retagare inom m\u00e5ltidsupplevelser att utveckla din produkt. <br>Du finner handb\u00f6cker, verktyg f\u00f6r produktutveckling och annat matnyttigt. <br>Verktygsl\u00e5dan kommer att fyllas p\u00e5 kontinuerligt. <\/p>\n\n\n\n<div class=\"wp-block-atheme-component-action-button atheme-wrapper--action-button-single\"><a href=\"https:\/\/www.visitvarmland.com\/corporate\/kunskapsbank\/maltidsturism\/\" target=\"_self\" class=\"a-action a-action--link\" rel=\"noopener\"><span>Till verktygsl\u00e5dan<\/span><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inspirerande filmer om V\u00e4rmlands mat<\/h2>\n\n\n\n<p>Inom projektet har vi tagit fram tre filmer som ber\u00e4ttar om V\u00e4rmlands matkultur, hantverket och om evenemangen Smaka p\u00e5 V\u00e4rmland och Matresan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uppt\u00e4ck V\u00e4rmlands smaker<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Uppt\u00e4ck V\u00e4rmlands smaker: hantverk, tradition och matgl\u00e4dje\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ERMv2aHmM30?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Matresan<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Matresan \u2013 en kulinarisk resa i V\u00e4rmland\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SVjcNWevz1k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Smaka p\u00e5 V\u00e4rmland<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Smaka Pa\u030a Va\u0308rmland \u2013 en matresa genom V\u00e4rmland\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Yqz9hs5jd20?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sociala medier<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mat i V\u00e4rmland\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rlFj2YXjcZ4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Upplev de v\u00e4rml\u00e4ndska smakerna\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zF4n-v_5W1w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Uppt\u00e4ck V\u00e4rmland \u2013 Konst, Kultur &amp; Smaker du inte vill missa!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3X5TJhKPUJQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Resultat 360\u00b0 Eat Guide V\u00e4rmland<\/h2>\n\n\n\n<p>Visit V\u00e4rmland har som partner till 360\u00b0 Eat Guide f\u00e5tt en guide \u00f6ver h\u00e5llbara m\u00e5ltidsupplevelser i V\u00e4rmland. Guide finns extern p\u00e5 360\u00b0 Eat Guides hemsida och p\u00e5 Visit V\u00e4rmlands hemsida som en artikel. Materialet har ocks\u00e5 deltas p\u00e5 Instagram och Facebook.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Artikel om 360\u00b0 Eat Guide V\u00e4rmland<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/360eatguide.com\/visit-varmland\/\" target=\"_blank\" rel=\"noopener\">Extern 360\u00b0 Eat Guide V\u00e4rmland<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"676\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2022\/10\/EU-logo-jordbruksfonden-farg.jpg\" alt=\"\" class=\"wp-image-2453\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2022\/10\/EU-logo-jordbruksfonden-farg.jpg 709w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2022\/10\/EU-logo-jordbruksfonden-farg-300x286.jpg 300w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2022\/10\/EU-logo-jordbruksfonden-farg-150x143.jpg 150w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2022\/10\/EU-logo-jordbruksfonden-farg-600x572.jpg 600w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n","protected":false},"author":3,"featured_media":2454,"template":"","class_list":["post-2452","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"lang":"sv","translations":{"sv":2452},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/project\/2452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/media\/2454"}],"wp:attachment":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/media?parent=2452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}