{"id":4200,"date":"2023-12-20T16:02:36","date_gmt":"2023-12-20T15:02:36","guid":{"rendered":"https:\/\/www.visitvarmland.com\/corporate\/?post_type=project&#038;p=4200"},"modified":"2025-12-15T13:14:56","modified_gmt":"2025-12-15T12:14:56","slug":"visitors-experience-lab-varmland","status":"publish","type":"project","link":"https:\/\/www.visitvarmland.com\/corporate\/projekt\/visitors-experience-lab-varmland\/","title":{"rendered":"Visitors Experience Lab V\u00e4rmland"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"107\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2023\/12\/Bild1-1024x107.png\" alt=\"\" class=\"wp-image-4209\" style=\"aspect-ratio:9.622222222222222;width:433px;height:auto\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Bild1-1024x107.png 1024w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Bild1-300x31.png 300w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Bild1-768x80.png 768w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Bild1-1536x160.png 1536w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Bild1-2048x213.png 2048w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Bild1-18x2.png 18w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Bild1-150x16.png 150w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Bild1-600x62.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-large-font-size\"><strong><em>D\u00e4r id\u00e9er testas, teknik m\u00f6ter vardag \u2013 och framtidens bes\u00f6ksn\u00e4ring tar form.<\/em><\/strong><br><\/p>\n\n\n\n<p><strong>X-lab \u00e4r en test- och utvecklingsarena f\u00f6r sm\u00e5 och medelstora f\u00f6retag inom bes\u00f6ksn\u00e4ringen i V\u00e4rmland.<\/strong><br>H\u00e4r f\u00e5r f\u00f6retag m\u00f6jlighet att prova nya digitala l\u00f6sningar, utforska data, samarbeta med forskare och entrepren\u00f6rer och utveckla id\u00e9er som kan skapa v\u00e4rde \u2013 b\u00e5de idag och imorgon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vad \u00e4r Visitors Experience Lab V\u00e4rmland?<\/h2>\n\n\n\n<p>Visitors Experience Lab V\u00e4rmland \u00e4r ett samverkansprojekt som driver innovation inom bes\u00f6ksn\u00e4ringen. Tillsammans med v\u00e5ra partners \u2013 Karlstads universitet &#8211; Centrum f\u00f6r tj\u00e4nsteforskning (CTF) och Compare, samt flera kommuner och f\u00f6retag i regionen \u2013 utvecklar, testar och implementerar vi nya l\u00f6sningar f\u00f6r att st\u00e4rka V\u00e4rmlands attraktionskraft och skapa h\u00e5llbara upplevelser f\u00f6r framtiden. Genom att kombinera kompetens och resurser fr\u00e5n n\u00e4ringsliv, akademi och offentlig sektor skapar vi en plattform f\u00f6r samverkan, d\u00e4r id\u00e9er kan f\u00f6rverkligas och nya aff\u00e4rsmodeller v\u00e4xa fram. M\u00e5let \u00e4r att g\u00f6ra V\u00e4rmland till en ledande region f\u00f6r innovativa och h\u00e5llbara bes\u00f6ksupplevelser.<\/p>\n\n\n\n<p><strong>Projektet arbetar f\u00f6r att g\u00f6ra det m\u00f6jligt f\u00f6r f\u00f6retag att testa innovationer i verklig milj\u00f6 och f\u00e5 st\u00f6d i att:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>effektivisera sin verksamhet<\/li>\n\n\n\n<li>f\u00f6rst\u00e5 och anv\u00e4nda data<\/li>\n\n\n\n<li>utveckla h\u00e5llbara arbetss\u00e4tt<\/li>\n\n\n\n<li>m\u00f6ta nya g\u00e4ster och behov<\/li>\n\n\n\n<li>v\u00e5ga testa teknik som AI, IoT eller digitala tj\u00e4nster<\/li>\n\n\n\n<li>M\u00e5let \u00e4r en mer konkurrenskraftig, h\u00e5llbar och innovativ bes\u00f6ksn\u00e4ring i V\u00e4rmland.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Testb\u00e4ddar och nyt\u00e4nkande<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vi arbetar med digitala testb\u00e4ddar d\u00e4r f\u00f6retag kan prova nya tekniker och tj\u00e4nster.<\/li>\n\n\n\n<li>Projektet samlar expertis fr\u00e5n n\u00e4ringsliv, akademi och offentlig sektor.<\/li>\n\n\n\n<li>Vi utvecklar metoder f\u00f6r h\u00e5llbarhet, skalbarhet, digitalisering och kundupplevelse.<\/li>\n\n\n\n<li>Genom workshops och pilotprojekt skapas unika samarbeten och nya aff\u00e4rsmodeller.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Visitors eXperience lab V\u00e4rmland\" width=\"540\" height=\"960\" src=\"https:\/\/www.youtube.com\/embed\/0agSZrh_s38?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Vi arbetar f\u00f6r att skapa nya m\u00f6jligheter f\u00f6r f\u00f6retag inom V\u00e4rmlands bes\u00f6ksn\u00e4ring att samarbeta och utvecklas tillsammans.<\/p>\n\n\n\n<p><strong>Det h\u00e4r vill vi utveckla:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Innovationsarenor<\/strong>: Platser d\u00e4r f\u00f6retag kan m\u00f6tas, dela id\u00e9er och st\u00e4rka sina n\u00e4tverk f\u00f6r att driva innovation fram\u00e5t.<\/li>\n\n\n\n<li><strong>En matchningstj\u00e4nst f\u00f6r innovation<\/strong>: Ett verktyg som hj\u00e4lper f\u00f6retag att identifiera gemensamma behov och starta gemensamma innovationsprocesser. Genom att samarbeta kan f\u00f6retagen dela p\u00e5 kostnader och risker, vilket g\u00f6r det mer ekonomiskt h\u00e5llbart.<\/li>\n\n\n\n<li><strong>Matchning med produkt\u00e4gare<\/strong>: Vi vill skapa m\u00f6jligheter f\u00f6r f\u00f6retag att hitta r\u00e4tt samarbetspartners som kan utveckla innovativa l\u00f6sningar anpassade till bes\u00f6ksn\u00e4ringens behov.<\/li>\n\n\n\n<li><strong>Living Lab f\u00f6r bes\u00f6ksn\u00e4ringen<\/strong>: H\u00e4r kan f\u00f6retag testa skalbara l\u00f6sningar tillsammans med slutanv\u00e4ndare och f\u00e5 v\u00e4rdefull feedback f\u00f6r vidareutveckling.<\/li>\n\n\n\n<li><strong>Uppskalning<\/strong>: Vi vill st\u00f6tta f\u00f6retag att skala upp sina produkter och tj\u00e4nster till en st\u00f6rre marknad. Detta skapar h\u00e5llbara aff\u00e4rsmodeller som gynnar b\u00e5de bes\u00f6ksn\u00e4ringens f\u00f6retag och utvecklarna av produkterna eller tj\u00e4nsterna.<\/li>\n<\/ul>\n\n\n\n<p>Tillsammans bygger vi en h\u00e5llbar och innovativ framtid f\u00f6r V\u00e4rmlands bes\u00f6ksn\u00e4ring! Vill du vara med och forma morgondagens l\u00f6sningar?<\/p>\n\n\n\n<p><em>Projektets aktiviteter \u00e4r kostnadsfria. Den hj\u00e4lp som projektet erbjuder m\u00f6jligg\u00f6rs som ett f\u00f6rsumbart st\u00f6d enligt EU-best\u00e4mmelser. Projektet kommer informera deltagande f\u00f6retag om st\u00f6dets villkor innan aktiviteterna p\u00e5b\u00f6rjas.\u00a0<a href=\"https:\/\/tillvaxtverket.se\/tillvaxtverket\/sokfinansiering\/handbocker\/handbokfornationellaprojektmedel\/planera\/2kravpaprojektet\/foljeusreglerforstatsstod.2264.html\" target=\"_blank\" rel=\"noreferrer noopener\">L\u00e4s mer p\u00e5 Tillv\u00e4xtverkets hemsida om f\u00f6rsumbara st\u00f6d<\/a>.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>H\u00e4r h\u00e4nder det! <\/strong><br><strong>V\u00e5ra p\u00e5g\u00e5ende aktiviteter inom projektet<\/strong><\/h2>\n\n\n\n<p>Inom projektet p\u00e5g\u00e5r just nu flera sp\u00e4nnande aktiviteter \u2013 alla med m\u00e5let att st\u00e4rka och utveckla bes\u00f6ksn\u00e4ringen i V\u00e4rmland. Vi testar nya digitala l\u00f6sningar, utforskar hur teknik kan f\u00f6rb\u00e4ttra g\u00e4stupplevelser och hj\u00e4lper f\u00f6retag att bli mer h\u00e5llbara och datadrivna.<br>H\u00e4r presenterar vi v\u00e5ra p\u00e5g\u00e5ende insatser, d\u00e4r f\u00f6retag och organisationer tillsammans med oss provar, l\u00e4r och formar framtidens verktyg f\u00f6r en mer attraktiv och konkurrenskraftig bes\u00f6ksn\u00e4ring, <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.visitvarmland.com\/corporate\/?post_type=articles&amp;p=6443&amp;preview=true\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"914\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2023\/12\/Chatbot-1024x914.jpg\" alt=\"\" class=\"wp-image-6436\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Chatbot-1024x914.jpg 1024w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Chatbot-300x268.jpg 300w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Chatbot-768x685.jpg 768w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Chatbot-150x134.jpg 150w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Chatbot-600x536.jpg 600w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Chatbot.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.visitvarmland.com\/corporate\/tips-och-guider\/sju-varmlandska-foretag-tar-upp-kampen-mot-matsvinn-med-digitalt-stod\/?preview_id=6446&amp;preview_nonce=96a20d10dc&amp;preview=true\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"909\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2023\/12\/Paron-1024x909.jpg\" alt=\"\" class=\"wp-image-6438\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Paron-1024x909.jpg 1024w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Paron-300x266.jpg 300w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Paron-768x682.jpg 768w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Paron-150x133.jpg 150w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Paron-600x533.jpg 600w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Paron.jpg 1196w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.visitvarmland.com\/corporate\/tips-och-guider\/varmlandska-foretag-formar-framtidens-service-med-hjalp-av-alma-guideboken\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"1254\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2025\/08\/alma-linkedin-loggor-edited-1.png\" alt=\"\" class=\"wp-image-6462\" style=\"width:316px;height:auto\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/08\/alma-linkedin-loggor-edited-1.png 1254w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/08\/alma-linkedin-loggor-edited-1-300x300.png 300w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/08\/alma-linkedin-loggor-edited-1-1024x1024.png 1024w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/08\/alma-linkedin-loggor-edited-1-150x150.png 150w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/08\/alma-linkedin-loggor-edited-1-768x768.png 768w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2025\/08\/alma-linkedin-loggor-edited-1-600x600.png 600w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><\/a><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"916\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2023\/12\/Weknowit-1024x916.jpeg\" alt=\"\" class=\"wp-image-6439\" style=\"width:349px;height:auto\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Weknowit-1024x916.jpeg 1024w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Weknowit-300x269.jpeg 300w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Weknowit-768x687.jpeg 768w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Weknowit-150x134.jpeg 150w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Weknowit-600x537.jpeg 600w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Weknowit.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"887\" src=\"https:\/\/www.visitvarmland.com\/corporate\/wp-content\/uploads\/sites\/20\/2023\/12\/Datadriven-1024x887.png\" alt=\"\" class=\"wp-image-6437\" style=\"width:354px;height:auto\" srcset=\"https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Datadriven-1024x887.png 1024w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Datadriven-300x260.png 300w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Datadriven-768x666.png 768w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Datadriven-150x130.png 150w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Datadriven-600x520.png 600w, https:\/\/www.visitvarmland.com\/app\/uploads\/sites\/20\/2023\/12\/Datadriven.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"author":383,"featured_media":6903,"template":"","class_list":["post-4200","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"lang":"sv","translations":{"sv":4200},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/project\/4200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/users\/383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/media\/6903"}],"wp:attachment":[{"href":"https:\/\/www.visitvarmland.com\/corporate\/wp-json\/wp\/v2\/media?parent=4200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}